There are many different ways to market your website and there are many different methods of doing so. One of the most popular and effective ways of marketing a website is by using landing pages. A landing page is a web page that is designed to get people to take an action, such as purchasing a product or signing up for a newsletter.
A landing page should be able to make a good first impression on visitors. It should also have an attention grabbing headline that will grab the interest of the visitor and keep them reading. The rest of the landing page should be designed in such a way that it keeps the reader’s interest and entices them to take some kind of action.
Landing pages are not all created equal though. There are certain things that you can do to make sure that your landing page is effective. Here are 5 tips to help you create an effective landing page.
1. Write a good headline
Your headline is one of the most important parts of your landing page. It is the first thing that your potential customer sees when they land on your page. If your headline does not capture their attention, then they will not read the rest of the page. Make sure that your headline is written in a way that will draw the reader in. Use words that are descriptive and use numbers if you need to. Your headline should be short and concise. Try to write less than 10 words.
2. Create a compelling offer
When you are writing your headline, you should try to figure out what benefit you can give to the visitor. What is it that you can offer them? You should try to write something that will be appealing to the visitor. The more appealing your offer is, the more likely they will take the action you want them to take.
3. Provide a great incentive
You should provide an incentive for the visitor to take the action you want them too. You may want to offer a discount, free gift or even a bonus. Whatever you do, make sure that it is something that will motivate them to take the action you want.
4. Include a clear call to action
You should include a clear call to action in your landing page. This is where you tell the visitor what they need to do next. This could be to sign up for your newsletter, to buy a product or to fill out a form. You should make it very easy for the visitor to take the desired action.
5. Add a video
You should always add a video to your landing page. This will help to add credibility to your page and it will help to make it easier for the visitor to understand what you are trying to convey. Videos can also help to increase your conversion rate.