Video marketing is going to be the future for the internet marketing industry and if you want to be at the top of the heap then now is the time to jump on the band wagon. I’m not going to get into the whole marketing guru shtick here but the main thing you need to understand here is that as the years pass and marketing trends change the same thing always happens. In the beginning it was billboards and tabloid type ads. Then it was television commercials and then it was internet ads and so on and so forth ad nauseum. Now the trend is to use the multimedia age to our benefit by using video marketing in every single way possible.
One of the best ways to apply the power of video marketing is to create tutorial videos in the internet marketing niche. Why video tutorials? Because people like seeing a live example of how to accomplish a task rather than reading a tome of instructions. Also it’s easier for people to understand when you’re demonstrating something rather than reading steps and reading it again and again.
Another reason to use video marketing is because you can position yourself as an expert in your niche by creating video’s that many people can go back to time and time again and review and learn from. That makes you a authority and a leader in your niche.
The reason I like video most in internet marketing is because once you have video’s created then you can use them to capture email addresses. Now I’m not going to get into the whole viral marketing nonsense here. The main thing to understand is that once you have your video’s people want to get their hands on them. That’s why they’re so easy to promote and so popular. Once they’re on your site they’re there for good and this is very important to remember.